Big Bad Wolf Book Sale 2024 commence in CDO, taps Marawi City as Red Readerhood Program beneficiary

World-Renowned Book Sale Starts the Year in the City of Golden Friendship

Carol Chuaying, Managing Partner of BBW Philippines (third from left); Andrew Yap, Co-Founder of Big Bad Wolf
Books (eight from left); Abdul Malik Melvin Castelino, Ambassador of Malaysia to the Philippines (thirteenth from
left); Hon. Jocelyn Rodriguez, Vice Mayor of Cagayan de Oro City (fourteenth from left); Aliah Dimaporo,
Undersecretary of the Department of Social Welfare and Development (sixth from right); members of the
Cagayan de Oro Chamber of Commerce; and children of Marawi and their guardians.

CAGAYAN DE ORO, Philippines — Book lovers in Cagayan de Oro, watch
out! Big Bad Wolf, the world’s most renowned travelling book sale, has
landed in the City of Golden Friendship!
To kickstart the new year, Big Bad Wolf Books officially marks Cagayan de
Oro as its first destination in the Philippines through a ribbon-cutting
ceremony held last February 1, 2024 at SM CDO Downtown Premier, with
notable guests including His Excellency, Abdul Malik Melvin Castelino, the

Ambassador of Malaysia to the Philippines, Hon. Jocelyn Rodriguez, the
Vice Mayor of Cagayan de Oro City, and Ms. Aliah Dimaporo,
Undersecretary of the Department of Social Welfare and Development.

The Big Bad Wolf Book Sale Cagayan de Oro leg is set to be a very special
one as the Red Readerhood Program, the Book Sale’s local initiative, makes
a return in 2024, further solidifying its commitment to literacy and
education in underserved communities.
This year, the Red Readerhood Program is set to bring a transformative
educational opportunity that will benefit the Toril communities and
students in Marawi City through the Mindanao State University’s King Faisal
Center for Islamic, Arabic, and Asian Studies.
By donating 1,000 books and fostering a love for reading, the program
empowers children, regardless of their circumstances, to explore new
worlds and unlock their full potential. Several students from different schools in Marawi City were present at the event, experiencing the joy of choosing books that resonate with them.

A first for Cagayan de Oro and Big Bad Wolf Books, the book sale takes
place at the SM CDO Downtown Premier from February 2 to 18, 10:00 a.m.
to 9:00 p.m. daily. It promises to be “one for the books!” giving Kagay-
anons the opportunity to experience the thrill of a Big Bad Wolf event and
also a rare chance to explore the vast collection of books available.
Big Bad Wolf’s Cagayan de Oro leg will feature over two million books,
spanning different authors, genres, and languages, offering an expansive
and diverse selection for readers of all interests and ages. What’s more,
promos, giveaways, and discounts of up to 95% off on selected books will
be waiting for those visiting the event. This unprecedented book sale is not
just a shopping experience, but a once-in-a-lifetime celebration of the joys
of reading.

For more information regarding Big Bad Wolf’s current and upcoming Book
Sales, you can visit their website or check out their social media accounts
(Facebook | Instagram)

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